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This online course explores a ten-step process to data-driven market segmentation analysis.

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...

This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

This online course program gives an introduction to marketing techniques and operations.

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online marketing course explores how to produce memorable content through quality storytelling.

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...

This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...