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This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...
The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...
This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.
This online course from Harvard Business School Online explores the different business models that companies can use to drive change and explains why purpose-driven businesses...
This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...
This online course program explores how to build digital marketing strategies and use emerging digital media to enhance a business. It includes topics such as digital...
This online course teaches the creation of a Business Plan. It includes examples and a template to create a great business model and shows how to develop a strategy and ideas to...
This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...
In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.
Dieser Kurs vermittelt Insiderwissen zu Faktoren, die den Aufstieg in die ober(st)en Führungsebenen begünstigen durch systematische Analyse und Entwicklung einer eigenen Strategie.
Dieser Online-Kurs beschäftigt sich mit dem professionellen Vertrieb und Verkauf.Die 21 Videovoträge enthalten unter anderem:Ziele und StrategieDie Phasen eines...
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