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This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...
This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...
In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.
This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.
This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.
This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...
This online course program aims to provide a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies.
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...
This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...
After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...
This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
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