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In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that...

This online course teaches essential sales skills, sales strategies and sales techniques to sell just about anything. It includes topics such as preparation, understanding the...

This online course explores how to integrate Big Data into the business model of an organization or company.

This course presents a starter kit of models: models of tipping points, models explain the wisdom of crowds, models that show why some countries are rich and some are poor, and...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This online course series explores how to develop business strategies for social impact. The courses discuss various aspects of social entrepreneurship.

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This online course from Harvard Business School Online explores how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings to compete...

This series of online courses teaches the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop...

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

This online course program gives an introduction to building more inclusive workplaces and managing diverse teams. It explores unconscious bias, practical communication skills...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This online course explores how to develop innovative strategies while managing disruptive innovations so as to achieve leadership positions.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...