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This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This online course helps to learn how to apply the concepts of advertising and marketing to branding.
This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.
This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact
This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.
This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...
This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...
This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.
This course teaches students how to evaluate market and financial data, and present insights effectively.
In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...
This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.
This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...
This online course teaches how to use social media and word of mouth to spread your message and grow your business.
This online course program gives an introduction to microeconomics. It shows how decision-making units within the economy (consumers, firms, government) make choices and how the...
This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.
In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...
This online course explores a ten-step process to data-driven market segmentation analysis.
This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.
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