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After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This online course provides a foundation for developing participants´ own approach to skillfully managing employees by illustrating alternative human resource management (HRM)...

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

This MOOC explores the interaction between strategy and sustainability.

This online course explores how to develop innovative strategies while managing disruptive innovations so as to achieve leadership positions.

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course helps to learn about latest investment strategies and performance evaluation.

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...

This online course explores strategies and tactics for forming, financing and launching a new venture. It includes the formation of the organization, developing customer...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...