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This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...
This online course explores how to (re)position an organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.
This online course explores how to design effective strategy processes, analyze shifting industry structures and develop new capabilities in times of industry transition.
This online course gives an introduction to the elements of a successful negotiation. It also shows how to avoid common mistakes and how to apply the principles of strategic...
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This online course (MOOC) explores the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel.
This MOOC gives participants an introduction to Venture Capital. It teaches students how to get the money needed to run their startup. They will learn who venture capitalists...
This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.
This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country's objectives, defines the...
This online course explores how to integrate Big Data into the business model of an organization or company.
This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This online course teaches how to convert products to platforms and how to generate platform innovation.
This course explores the emerging relationships between sustainability issues and competitive advantage. Building on the basic concepts of strategic management, this course will...
This online course shows the key strategies and financing structures used by project managers to generate crucial funding for their projects.
This online course teaches strategies and skills for managing luxury brands within the hotel and tourism industry.
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.
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