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This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...
This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.
This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...
This online course series explores the key concepts and practical skills needed in marketing in the digital age. It includes topics such as marketing through digital channels,...
This course teaches students how to evaluate market and financial data, and present insights effectively.
This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.
This online course gives an introduction to Facebook Ads and Facebook marketing.
This online course provides a mathematically rigorous framework to understand financial markets. The course is delivered with data-driven insights from MIT professors and...
This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.
This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This globalization online course focuses on the ways market-led macro-economic reforms associated with globalization (such as free trade agreements and privatization...
This online course explores how to plan and launch a successful social media marketing campaign.
This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...
This online course teaches how to redesign and rank a real live client local business website on the 1st page of Google.
This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...
This online course explores the fundamentals of behavioral perspectives in marketing.
This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...
In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.
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