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This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This online course from Harvard Business School Online explores how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings to compete...

In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...

This online course teaches the fundamentals of Growth Marketing in five hours of basic, intermediate and advanced marketing lessons.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This online course teaches how to use Facebook Marketing and Instagram Ads.

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course explores a service-based approach to marketing and management to better serve customers.

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.