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This online course shows 5 psychological techniques to boost the sales and marketing of products or services. The course covers:The Decoy EffectThe Rule Of ReciprocityThe...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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This course teaches students how to evaluate market and financial data, and present insights effectively.
This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...
This course shows learners how understanding and targeting their market can help their business stand out from the crowd.
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...
This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.
This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...
This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.
This online course helps to learn how to apply the concepts of advertising and marketing to branding.
This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...
In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...
This course will give a detailed introduction to digital marketing.
This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact
This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.
This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...
This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...
This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...
This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...
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