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This online course shows 5 psychological techniques to boost the sales and marketing of products or services. The course covers:The Decoy EffectThe Rule Of ReciprocityThe...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This online course teaches various methods of building a robust back testing system for trading strategies.
This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...
This online course gives a first introduction to social media marketing. The course is offered by Facebook.
This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...
This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.
This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.
In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...
This online course helps to learn how to apply the concepts of advertising and marketing to branding.
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...
This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.
This online course teaches about strategies and programs to do affiliate marketing.
This online course introduces learners to the science of business analytics with applications in a marketing context.
In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...
This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.
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