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This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This online course explores how and why market segmentation can be used to improve business performance.

This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

This online course gives an introduction to key brand management terminology and principles.

This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This course teaches students how to evaluate market and financial data, and present insights effectively.

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.