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This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...

Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....

This online course teaches Business English in a marketing and sales context.

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...