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This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...

This series of online courses teaches the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop...

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

This course explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive...

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...

This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...

This course presents a starter kit of models: models of tipping points, models explain the wisdom of crowds, models that show why some countries are rich and some are poor, and...

In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.

This extensive series of online courses is a guide for participants to creating their own business. The course covers a progression of topics necessary for successful business...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This course covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, students will...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...