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This online course teaches various methods of building a robust back testing system for trading strategies.

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online course will explore how to use observational tools and other techniques for idea generation and will talk about how to evaluate the good ideas from the bad. The goal...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This online marketing course explores how to produce memorable content through quality storytelling.

Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...