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This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

This series of online courses gives an introduction to market research. In includes several video courses on topics such as qualitative and quantitative research. It also shows...

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This series of online courses gives participants a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance,...

This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This series of online courses explores the language of finance and how the flow of money relates to the most important key social issues influencing our lives and communities....

This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...