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This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.
This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.
This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...
This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...
This online course program gives an introduction to marketing techniques and operations.
This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
This online course program gives an introduction to microeconomics. It shows how decision-making units within the economy (consumers, firms, government) make choices and how the...
In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...
This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.
This online course teaches the basics of market structure, including key market participants and what determines a market´s development.
This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...
This online course explores the European energy market and the economic principles behind it.
This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.
In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...
This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...
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