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This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

This online course explores the fundamentals of behavioral perspectives in marketing.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course explores the production of beer, beer culture, marketing strategies, and its effects on the human body and health.

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This online course explores entry and location strategies for companies in the Chinese market.

Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

This course teaches students how to evaluate market and financial data, and present insights effectively.

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.