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This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This online course teaches how to create a winning SEO Strategy with keyword research, On-page SEO and backlinks.

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This MOOC teaches how to use fundamental finance tools in both management and MBA learning contexts and understand common financial situations faced in everyday life.

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.

This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.

This online course teaches how to redesign and rank a real live client local business website on the 1st page of Google.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

In this online course, Diane von Fürstenberg teaches how to build and market a fashion brand. The course includes more than 10 video lessons and various supplemental materials.

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.