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This online course provides a mathematically rigorous framework to understand financial markets. The course is delivered with data-driven insights from MIT professors and...

This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...

This online course gives a first introduction to social media marketing. The course is offered by Facebook.

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This online course explores the European energy market and the economic principles behind it.

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course explores entry and location strategies for companies in the Chinese market.

This online course explores how to work with customers, media channels, and the changing marketing landscape.