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This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.

This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.

Diese Online-Vorlesung gibt eine umfassende Einführung in die Betriebswirtschaftslehre. Sie startet mit den Themen Marketing, Materialwirtschaft und Produktion. Weitere Themen...

Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.

Diese Serie von 10 Online-Vorlesungsvideos der Uni Hamburg gibt eine umfassende Einführung in die Betriebswirtschaftslehre. Die Vorlesungsaufzeichnung eignet sich für...

Dieser Online-Kurs gibt eine erste Einführung ins Online-Marketing für Anfänger. Dazu werden die verschiedenen Kanäle kurz beschrieben sowie Personalisierung und...

Diese Online-Vorlesung gibt eine Einführung in digitale Geschäftsmodelle und Digitalisierungstrends im wirtschaftlichen Umfeld. Enthalten sind unter anderem Themen wie digitale...