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Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online course explores the European energy market and the economic principles behind it.

This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This online course gives an introduction to SQL and MySQL and shows how to use it for business analysis, marketing, and other data driven use cases.

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This globalization online course focuses on the ways market-led macro-economic reforms associated with globalization (such as free trade agreements and privatization...

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

This online course explores how to create creative advertising campaigns.

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course series explores different aspects of digital and social media analytics. The online program covers topics such as analyzing data coming from social and...

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

This online course program teaches the basics of digital marketing. The program aims to cover all key aspects of modern digital marketing techniques, such as content marketing,...

This online course teaches about strategies and programs to do affiliate marketing.

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...