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This online course shows 5 psychological techniques to boost the sales and marketing of products or services. The course covers:The Decoy EffectThe Rule Of ReciprocityThe...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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This online course explores the European energy market and the economic principles behind it.
This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.
This online course teaches how to make and market apps for Android 7 Nougat by building real apps including Uber, Whatsapp and Instagram clones.
This course shows learners how understanding and targeting their market can help their business stand out from the crowd.
This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...
This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...
This online course explores the fundamentals of behavioral perspectives in marketing.
This online course teaches about technology´s impact on financial markets and the characteristics of financial instruments that are traded on electronic markets.
This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...
This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...
This online course teaches about the stock market trading and market psychology using a time tested trading method: Japanese candlesticks.
After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...
This online course provides a mathematically rigorous framework to understand financial markets. The course is delivered with data-driven insights from MIT professors and...
This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.
This online course shows how to create a business plan from scratch. It includes all key components such as the product or service description, market and competitor analysis,...
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...
In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...
This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...
This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...
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