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This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...
Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...
This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...
This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.
This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.
This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...
This online course explores how to plan and launch a successful social media marketing campaign.
This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...
This online course gives an introduction to trading in the stock market, including day trading, swing trading, and financial trading. It also includes modules on topics such as...
Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...
This online course explores entry and location strategies for companies in the Chinese market.
This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
This online course series gives an introduction to financial markets and the various methods of how companies finance themselves using banks and capital markets.
This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This online course gives an introduction to SQL and MySQL and shows how to use it for business analysis, marketing, and other data driven use cases.
Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...
This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...
This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...
This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...
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