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This online course explores the basics of influencer marketing and how to create branded content with influencers.

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.

This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

This online course program explores energy markets and the need for an energy transition, including the different economic approaches.

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

This online course teaches about the stock market trading and market psychology using a time tested trading method: Japanese candlesticks.

This online course gives an introduction to content marketing. It explores topics like ideas, design, and copywriting.

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

In this series of online courses, participants will gain a firm understanding of corporate finance. The courses include accounting principles and financial analysis, how value...

In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.

This online course teaches about SEO and social media growth hacking strategies.

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...