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This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This online course teaches how to redesign and rank a real live client local business website on the 1st page of Google.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...

This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.

This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course explains the fundamentals of marketing on Youtube.

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

This online course explores the European energy market and the economic principles behind it.

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...