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This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

This online course explores the European energy market and the economic principles behind it.

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.

The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This online course explores the world of finance and wealth management. It covers topics such as asset classes, risk and return, diversification, portfolio theory, and market...

This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...

This online course provides a mathematically rigorous framework to understand financial markets. The course is delivered with data-driven insights from MIT professors and...

This course shows learners how understanding and targeting their market can help their business stand out from the crowd.

This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...