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This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course teaches about technology´s impact on financial markets and the characteristics of financial instruments that are traded on electronic markets.

This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This online marketing course explores what brands are and how they can be positioned.

This online course explores how to work with customers, media channels, and the changing marketing landscape.

This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

Diese Online-Vorlesung gibt eine Einführung in digitale Geschäftsmodelle und Digitalisierungstrends im wirtschaftlichen Umfeld. Enthalten sind unter anderem Themen wie digitale...

Die kurzen Videolektionen (Erklärvideos) bei Studyflix sind vor allem für Studenten konzipiert und erläutern ausgewählte Aspekte des Marketings.

Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.

Diese Online-Vorlesung gibt eine umfassende Einführung in die Betriebswirtschaftslehre. Sie startet mit den Themen Marketing, Materialwirtschaft und Produktion. Weitere Themen...

Diese Online-Vorlesung zum Thema Vertriebsmanagement wird von einem hochrangigen Vertriebsmanager des Shell-Konzerns abgehalten. Themen sind unter anderem:...