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This course teaches the tools needed to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls.

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This online course provides a foundation for developing participants´ own approach to skillfully managing employees by illustrating alternative human resource management (HRM)...

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This online course helps to learn about latest investment strategies and performance evaluation.

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...

This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...

This online course explores how to design effective strategy processes, analyze shifting industry structures and develop new capabilities in times of industry transition.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...

This online course shows the key strategies and financing structures used by project managers to generate crucial funding for their projects.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...