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In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This online lecture introduces the core theory of modern financial economics and financial management, with a focus on capital markets and investments.

In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...

This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.

This course teaches students how to evaluate market and financial data, and present insights effectively.

This series of online courses covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and...

This online course explores a ten-step process to data-driven market segmentation analysis.

This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...

This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.

This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course teaches about the stock market trading and market psychology using a time tested trading method: Japanese candlesticks.

This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.

This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact

This online marketing course explores what brands are and how they can be positioned.