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In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
This online course series explores the fundamentals of business for beginners.Instructors from well-known Wharton Business School explain the basics of:MarketingAccountingHuman...
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This online course program gives an introduction to marketing analytics. It includes topics such as the basics of marketing analytics, data analytics, statistics for marketing,...
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course teaches various methods of building a robust back testing system for trading strategies.
This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...
This online course teaches Business English in a marketing and sales context.
This online course explains blockchain and distributed ledger technologies and explores some potential applications.
In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...
Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...
This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...
This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...
Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...
This online course explores entry and location strategies for companies in the Chinese market.
This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
This online course series gives an introduction to financial markets and the various methods of how companies finance themselves using banks and capital markets.
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...
This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...
This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...
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