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This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...

This online course discusses advanced concepts of Game Theory.The course includes social choice theory (i.e., collective decision making), mechanism design, and auctions. (Note:...

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This online course teaches various methods of building a robust back testing system for trading strategies.

This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.

This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...