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This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course program gives an introduction to modern experimental strategy. Applications include designs for optimization experiments and modern data analysis techniques...

This online course gives an introduction to digital transformation in a business environment. It explores the critical function of strategic thinking in the digital age, the...

This online course helps to learn about latest investment strategies and performance evaluation.

This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...