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This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...

In this series of online courses, participants will gain a firm understanding of corporate finance. The courses include accounting principles and financial analysis, how value...

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...

This online course program gives an introduction to marketing analytics. It includes topics such as the basics of marketing analytics, data analytics, statistics for marketing,...

This online marketing course explores what brands are and how they can be positioned.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...