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This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This online course series gives an introduction to financial markets and the various methods of how companies finance themselves using banks and capital markets.

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online marketing course explores what brands are and how they can be positioned.

This series of online courses covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government...

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...