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This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This online course teaches Business English in a marketing and sales context.

This online course gives an introduction to content marketing. It explores topics like ideas, design, and copywriting.

This online course program gives an introduction to marketing techniques and operations.

This online course explores a service-based approach to marketing and management to better serve customers.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...

This course will give a detailed introduction to digital marketing.

This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.

This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...

This online course explores the European energy market and the economic principles behind it.

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.

This online course teaches how to perform as a ClickBank affiliate.

This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.

In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...