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This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...

In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This online course program explores the interconnectedness of the global capital markets with a practical emphasis on trading. It also shows how to trade assets such as options,...

This online course program gives an introduction to product management. Several individual online courses cover topics such as targeting customers, understanding user experience...

This online lecture examines the choices and constraints regarding sources and uses of energy by households, firms, and governments through a number of frameworks to describe...

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...

This online course gives an introduction to digital marketing as well as its key platforms and implementation types.

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...