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This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course gives an introduction to strategic foresight, its main methods and tools and their application in public and private organisations. It aims to show how to get...

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...

This online course program explores how to launch and support a career as musician. Topics include building a professional network, identifying tools for developing a brand,...

This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

This extensive series of online courses is a guide for participants to creating their own business. The course covers a progression of topics necessary for successful business...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course (MOOC) explores the right strategies for companies which plan to operate globally.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...

This series of online courses teaches the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop...

In this courses discusses leadership challenges ranging from strategy execution, to inspiring people, to maintaining an ethical approach.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This online course explores how to achieve business and career success, managers must manage risk (the Law Pillar) and create value (the Strategy Pillar) in a responsible manner...

In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.