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This online course explores how to create creative advertising campaigns.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...

This online course gives an introduction to social media marketing. It includes the differences between major social media platforms, the importance of planning, management...

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This online marketing course explores what brands are and how they can be positioned.

This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.

This online course teaches about the stock market trading and market psychology using a time tested trading method: Japanese candlesticks.

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course teaches how to assess the challenges and key opportunities of the globalized market economy.

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This online course gives an introduction to trading in the stock market, including day trading, swing trading, and financial trading. It also includes modules on topics such as...

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.