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This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course (MOOC) explores how strategy can be used to protect business innovation, when no other form of protection exist (e.g. copyright, patents, or trademarks). This...

This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...

This online marketing course explores what brands are and how they can be positioned.

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This online course explores strategies for driving business success in the new digital economy.

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This MOOC explores the interaction between strategy and sustainability.

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.

This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.