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In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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This online course introduces learners to the science of business analytics with applications in a marketing context.
In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.
By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...
This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...
This online marketing course explores how to produce memorable content through quality storytelling.
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.
This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...
This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.
This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...
This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...
This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
This online course explores entry and location strategies for companies in the Chinese market.
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...
This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...
This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.
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