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This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
This online course teaches how to convert products to platforms and how to generate platform innovation.
This online course program from Harvard Business School Online explores topics such as international business strategy, disruption, strategy execution, and sustainable business...
This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.
This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...
In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....
To help leaders to be rigorous even without figures, great philosophers have lots of ideas. This course invites students to rediscover the art of thinking. They should...
This course explores different models of high quality customer service, strategies to improve skillsets and tactics that customer service representatives (CSRs) can easily...
This online course gives an introduction to investing. It includes active and passive investment strategies and covers topics such as stocks, bonds, gold/commodities, funds, and...
This online course explores entry and location strategies for companies in the Chinese market.
In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.
This online course explores the business of beauty, including global marketing strategies and the country of origin effect.
This online course explores the basic building blocks of marketing as a part of the overall business strategy.
This online course program explores the fundamentals of internationalization and localization strategies within the context of digital products and content.
This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.
This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This course explores the emerging relationships between sustainability issues and competitive advantage. Building on the basic concepts of strategic management, this course will...
This online course gives an introduction to options, option strategies and how to trade options.
This online course program explores the benefits and challenges of implementing artificial intelligence (AI) in organizations. It includes general implications and strategic...
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