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This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...

This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This series of online courses gives participants a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance,...

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This online marketing course explores how to produce memorable content through quality storytelling.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course series gives an introduction to financial markets and the various methods of how companies finance themselves using banks and capital markets.