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This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...

This online marketing course explores what brands are and how they can be positioned.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online course teaches various methods of building a robust back testing system for trading strategies.

This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...

This online course explores how to create creative advertising campaigns.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course introduces learners to the science of business analytics with applications in a marketing context.