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This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...
This online course gives an introduction to digital advertising (search, banner, social media, and more).
This course teaches students how to evaluate market and financial data, and present insights effectively.
This online course explains the fundamentals of marketing on Youtube.
This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.
This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...
This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.
This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...
This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...
This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...
This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...
This online course explores the fundamentals of behavioral perspectives in marketing.
In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...
This online course gives an introduction to Facebook Ads and Facebook marketing.
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