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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This online course program gives an introduction to applying Data Science to product management. It explores how to apply data science techniques, data engineering processes,...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course gives an introduction to options, option strategies and how to trade options.

This online course teaches how to use Snapchat to generate high quality leads and traffic.

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.

This online course program gives an introduction to market research. It includes the key concepts of market research, sampling, data analysis and interpretation of results.

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This online course program gives an introduction to marketing techniques and operations.

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...