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This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.

This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

This online marketing course explores how to produce memorable content through quality storytelling.

This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...

This online course program gives an introduction to product management. Several individual online courses cover topics such as targeting customers, understanding user experience...

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This online course teaches the fundamentals of marketing in the internet, including SEO, Google Adwords, Facebook and email marketing.

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...

This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

This series of online courses gives a comprehensive introduction to public library management. It includes topics such as personnel management, budgeting and finance,...

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.

This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...

This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.