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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
Throughout history, the vast majority of people around the globe have believed they have, however defined, a “soul.” This course explores several facets of this relatively...
In this course students learn the basic concepts of acoustics and electronics and how they can applied to understand musical sound and make music with electronic instruments.
This online course traces the origins of philosophy in the Western tradition in the thinkers of Ancient Greece.The course covers the following topics:Aristotle’s...
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
Content of this course includes selected aspects of finance from a non-financial specialist perspective. Specific topics include: financial analysis; planning, forecasting, and...
This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...
Through visual examples, this online course (MOOC) teaches the fundamental principles of graphic design. The course includes topics such as:Imagemaking, Typography, Composition,...
This course explores how financial statement data and non-financial metrics can be linked to financial performance. In this course students will learn how data is used to assess...
This online course is a Chinese course for beginners, including introduction of phonetics and daily expressions. After taking this class, learners should have a basic...
This course will survey the music of the Rolling Stones, beginning with the roots and first formation of the band in the early 1960s, and following the group through the release...
This is the third course in the Academic English: Writing specialization. By raising the level of academic writing, this course helps prepare students for college-level work.
This course teaches the fundamental principles and early stages of teaching violin and viola through a series of engaging video lectures and lesson demonstrations
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...
Who were Franklin, Eleanor, and Theodor Roosevelt? What values did the three Roosevelts (3Rs) stand for? How did these two presidents and one first lady influence the world we...
This online course (MOOC) gives an introduction to Linguistics.The course includes topics such as:Characteristics of human languageSound: phonology and phoneticsWords and...
Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach...
This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...
This course will explore the Presidency, assassination, and lasting legacy of President John F. Kennedy. Students will learn how JFK’s life, administration, and tragic death...
This course examines the history of rock, primarily as it unfolded in the United States, from the days before rock (pre-1955) to the end of the 1960s. It covers artists such as...
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