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This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including...

This online course gives an introduction to affiliate marketing, including effective promotional strategies with ads or organic traffic.

This online course from Harvard Business School Online explores the real-world tools and strategies needed to excel in decision-making, implementation, organizational learning,...

This online course explores entry and location strategies for companies in the Chinese market.

This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...

This online course from Harvard Business School Online explores a simplified framework that can be applied to create value for customers, employees, and suppliers while...

This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.

In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course (MOOC) explores the forces of globalization and cross-cultural management and how a multinational organization needs relationships to various host countries.

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This online course from Harvard Business School Online explores the tools, skills, and frameworks to allocate resources, measure performance, manage risk, and execute strategy....

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This online course explores strategies for driving business success in the new digital economy.

This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...