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This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.

This online course explores the basics of influencer marketing and how to create branded content with influencers.

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This online course explores a ten-step process to data-driven market segmentation analysis.

This online course teaches how to start a YouTube channel, increase views and subscribers, and build a brand with videos.

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...

In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This online course teaches about strategies and programs to do affiliate marketing.

This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course teaches about SEO and social media growth hacking strategies.

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.