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In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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This online course explores the production of beer, beer culture, marketing strategies, and its effects on the human body and health.
This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.
This online course explores a service-based approach to marketing and management to better serve customers.
This online course explores the risks and opportunities that climate change presents to financial markets. It includes opinions from a range of investment industry leaders and...
Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....
This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This online course explores how to create creative advertising campaigns.
This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...
This online course explores the business of beauty, including global marketing strategies and the country of origin effect.
This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.
This course shows learners how understanding and targeting their market can help their business stand out from the crowd.
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.
This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.
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