Advanced Search

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

This MOOC explores the interaction between strategy and sustainability.

This online course explores entry and location strategies for companies in the Chinese market.

This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...

This online course helps to learn about latest investment strategies and performance evaluation.

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...

This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...

This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...