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This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.

This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country's objectives, defines the...

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

This online course gives an introduction to strategic foresight, its main methods and tools and their application in public and private organisations. It aims to show how to get...

Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This MOOC explores the interaction between strategy and sustainability.

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...