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This online course explores how to design effective strategy processes, analyze shifting industry structures and develop new capabilities in times of industry transition.

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including...

This online course explores entry and location strategies for companies in the Chinese market.

This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...

This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.

In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course (MOOC) explores the forces of globalization and cross-cultural management and how a multinational organization needs relationships to various host countries.

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.