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This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This online course gives an introduction to key management skills. It includes aspects such as communication, working with teams, coaching (soft skills), strategy, projects, and...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This course provides a brief introduction to game theory. The main goal is to understand the basic ideas behind the key concepts in game theory, such as equilibrium,...

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course (MOOC) explores the right strategies for companies which plan to operate globally.

This online course explores how to (re)position an organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...

This online course provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch,...

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This online course explores the ways of building a portfolio of strategies and integrating the same into a hedge fund.

To help leaders to be rigorous even without figures, great philosophers have lots of ideas. This course invites students to rediscover the art of thinking. They should...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.