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This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...

In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This online course (MOOC) explores the forces of globalization and cross-cultural management and how a multinational organization needs relationships to various host countries.

This online course teaches various methods of building a robust back testing system for trading strategies.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course presents a starter kit of models: models of tipping points, models explain the wisdom of crowds, models that show why some countries are rich and some are poor, and...

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course explores advanced valuation methods such as DCF, real options, and option games (game theory).

This online course explores strategies for driving business success in the new digital economy.

This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

This online course aims to provide a comprehensive overview of debt sustainability analysis (DSA) and a medium-term debt management strategy framework adopted by the IMF and the...

This online course (MOOC) explores the right strategies for companies which plan to operate globally.

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

This online course teaches how to convert products to platforms and how to generate platform innovation.

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.